T-shirts? Trousers? Hats? Oh my! With so many various kinds of clothing available, a business start-up or perhaps a corporation thinking about its next marketing campaign could find it difficult choosing what promotional and personalised clothing will be suitable to represent their business.

If you are in the mood for something different – or perhaps your company offers something just a little different itself – then consider the hoodie… Custom printed and personalised hoodies already have many great uses in the wider world, such as for example:

Higher education – Hoodies are very popular with students of colleges and universities, branded making use of their institute’s colours and logo. A university society or business selling to students may want to consider a personalised hoodie for his or her own purposes, either for his or her team/staff to wear or to sell to their customers.

Exercise – Some people prefer to exercise in hoodies, particularly in winter or in colder climates where a t-shirt is simply not enough. Gyms and fitness trainers might do well in providing branded hoodies to their clients, for them to wear both in and out of training.

Music – Hip-hop and grunge music are synonymous with the hoodie. Many bands and musicians sell personalised hoodies within their merchandising efforts. Therefore, it would make sense for an organization in the music industry to obtain in on the act. Perhaps a musical instrument retailer or a record store should consider selling their own promotional hoodies?

Since they have grown to be popular only a few short years ago, hoodies have represented defiance, non-conformity and generally a method to stand out from the crowd and away from the norm. While Snoodie could not suit all business and ventures, a personalised hoodie may be the perfect choice for a small business that itself offers something that is clearly a little bit different.

Unfortunately, however, it must be noted that in some countries and cultures, the hoodie is frowned upon and connected with negative connotations. The hoodie provides anonymity of the individual, meaning that someone with criminal intent may wear them to conceal their identities from police, security staff and CCTV cameras. With this in mind, it must be remembered that personalised hoodies are only appropriate in certain situations and circumstances and could not be at all appropriate when worn in certain places. Then again, feel absolve to use this in your favor: a hoodie may be perfect for a guerrilla marketing campaign or during an outrageous, over-the-top publicity stunt.