This is the third in the 4 short article series by Jeffrey Dobkin on generating effective direct mail advertising campaigns with post cards. The first post listed 5 objectives and targets of your direct mail post card campaign. The second post on post card advertising and marketing highlights 5 strategies to generate your postcard campaign to make your phone ring with maximum response.

This article continues with 7 additional new methods to boost response from mailing post cards.

1. When you give a Cost-free booklet in your post card, make sure Your Booklet Title Wonderful.

The booklet title is where “very good” just isn’t very good enough. Your booklet titles will need to be spectacular. “12 Techniques to Decrease Your Insurance Premiums.” “How to Cease Your Roof Leak by Friday!” “10 Points to Check just before Calling a Tow Truck.” Make certain your booklet title – way beyond a shadow of a doubt – will drive each and every reader to call.

2. Mail Often

Whilst a single postcard can surely hold it really is personal with a hot headlines, crafty copywriting, tight transitions, and irresistible gives, postcards campaigns – like most other direct mail marketing and advertising campaigns – work best when you mail with frequency and regularity. Take into consideration a 5 or 6 postcard campaign to remain in prime of thoughts awareness of your finest prospects and consumers, or to construct loyalty and exposure for oneself by means of various brand impressions. Cost? Just $three for 6 cards. For a longer sales campaign over time or for products with a lengthy sales cycle, continue mailing with regularity. Even if you mail postcards every two weeks, the cost of this direct mail post card campaign is just $13 (26 x $.50) for an entire year.

When mailing a sequence of postcards, place the sequence quantity on every card to let readers know each and every card is an integral part of a full postcard advertising campaign. Print “Postcard Series, Card Number five of 20” or whatever the card quantity. If you never know how a lot of postcards will be in the marketing campaign, just say “Postcard Series, Card Quantity so and so”. This adds credibility to your firm and your direct mail marketing campaign. It lets readers know you’re not single shot in the dark or a one trick pony.

three. Postcards are low-cost to mail and are delivered rapid.

Postcards get a special rate from the post workplace. And due to the fact they are uncomplicated to manage you can get a mailshop to address your card, image the barcode automatically and mail first class – and the postage savings will typically cover the price for the mailing residence to do all the function: the ink jetting addressing, sort in zip sequence, and mail. Even with a mailhouse carrying out the function, your postcard campaign will still be more affordable than mailing postcards bulk mail. The cost for the mailshop is offset by the savings in postage. Delivery will be more quickly as well – your postcards will arrive in just a day or two.

four. Mail to a Terrific Mailing List.

By specifying the correct mailing list there is no wasted expense. Your ad is precisely targeted and delivered only to the tightly qualify recipients on your direct mail mailing list. With the correct selection of a direct mailing list, you can mail to only the most very certified prospects, or previous and/or existing shoppers.

With a hand-chosen mailing list, practically 100% of your postcards attain your very best targets in your promoting campaign. The superior your mailing list, the much better your response – the a lot more your phone will ring. A resource for how to tightly specify your mailing lists can be discovered in the book, “How To Industry a Solution for Beneath $500!”.

You are only as very good as your mailing list – make confident you commit further time in finding a good direct mail mailing list. It’s not possible to spend also significantly time investigating which mailing list is the very best list to test and mail.

5. The size of your postcard campaign

How lots of postcards do you mail? Here’s what to mail in your postcard advertising campaign: Micro business? Mail postcards to your major 1,000 prospects, and your major 200 buyers. yoursite.com ? Mail postcards to your top ten,000 prospects, top 2,000 consumers. Huge company? Just location a few a lot more zeros behind these numbers. BTW, when you create and design postcards for clients, use oversize postcards that are five-1/2″ x 8-1/2″ – they jump out from the rest of the pack of mail.

6. Yes, you can reuse the exact same post cards.

Suppose you build ten post cards, and you have a heavy mailing schedule – like you mail each two weeks. To complete this direct mail promoting campaign it would take you practically half a year. Whilst you know your postcards by heart and are possibly sick of seeing most of them so lots of occasions by means of the writing, editing and design procedure, your clients got them and glanced at them in a heartbeat ahead of they called you, then tossed them out or filed them away. They will not don’t forget them. Really feel totally free to repeat the cycle starting with card one.

Better news: if buyers recall one particular or two of the postcards – this indicates you received great recognition and brand retention. Congratulate yourself. Good job. OK, party’s over, now get back to work. Continue mailing the rest of your post cards, or develop new ones.