In the digital world, social media has become a essential part of a successful marketing strategy. Social media marketing platforms like Facebook, Instagram, Twitter, etc. offer a large amount of opportunities for brands to showcase their products. These platforms are absolve to use and you may directly interact with a larger audience at once. You don’t have to invest big money in building a marketing strategy that includes social media videos. No matter whether you have a small or a large business, it’s time that you take social media seriously.
Predicated on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube has doubled within the last 3 years. Moreover, Facebook live videos receive 10 times more comments a regular video. buy instagram followers show that video content is popular on social media networks. For the reason that millennials connect more to videos on social media marketing. Web Marketing Video Council has found that more than 60 percent of brands are using social media videos actively for promotions. Thus, it really is highly likely your competitors are also leveraging the power of social media video to expand their customer base.
Instagram is an extremely powerful social media platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. As per their study, Instagram crossed the threshold of 1 1 billion monthly active users in 2018. Moreover, Instagram happens to be growing at a level of 5 percent per quarter, the best among social media platforms. So, Instagram should be your first choice in showcasing your brand’s product and services. In this post, we will take you through some ways to use Instagram videos for engaging more audience.
Short Commercials
Create short, valuable videos that represent your brand. It is possible to showcase your product in an artistic way through these videos. The commercial could be inspirational, funny, or emotional. Instagram currently allows you to share a 60 second video on your own timeline. With such short videos, it is easy to grab the attention of the prospective audience. Also, short videos are far better share crisp information regarding your products. It is possible to share the commercial in Instagram stories, IGTV or in the Instagram timeline.
Product details
Showcase your product’s specifications or perhaps a ‘product in action’ video to show its capability. Focus only on important features to keep the viewers engaged. Keep the video more informative and less descriptive. Attention to detail may be the key to developing a cool and sexy video. You can put the product video in your brand’s Instagram page’s timeline for the audience to see anytime. Creating such spontaneous videos attracts plenty of attention.
Do it yourself videos
An effective way to use Instagram videos would be to create instructional content. ‘Do it yourself’ or ‘how to’ videos share your products working. This helps the users to comprehend the product’s usage. You can even create troubleshooting videos related to any problem your customer might face. To the point videos are liked by the prospective audience as they get relevant information inside a short span of time. By sharing such videos every once in awhile you can build a relationship together with your existing customers.
Behind the scenes video
Customers have grown to be picky in choosing a product, hence it is very important establish a connection with them. You can create behind the scenes videos that take them through trivia related to your product. You may also conduct quick learning sessions about guidelines related to your product usage. The fast forward video that Sheryl Cole has shared about her work gives some idea. You just need to be creative and smart in capturing the right moments for your Instagram video.
Instagram Stories Video
Instagram launched Insta stories in August 2016. Through stories, it is possible to share images or videos together with your followers for a 24-hour duration. This short span creates a feeling of urgency and people have a tendency to view the stories because they see one active.