Explainer video production is a multi-step approach that requires extra professionals than one.
Usually, video services comprises of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist and Sound-Effects Artist. Each of these six function players uniquely contributes to video production.
Here’s a step-by-step description of the Video Production Approach.
Step I: Understanding Client Brief
The initial step of the explainer video production method entails going via client’s brief (a questionnaire filled by client), for understanding his/her business enterprise entity and video requirement. Commonly, it is the scriptwriter who goes by means of this procedure. In case of doubts or queries, an interaction involving the scriptwriter and the client is arranged.
Step II: Investigation and Brainstorming
Just after all the relevant information has been gathered from the client, a secondary study (if needed) is conducted, for improved understanding the enterprise. The brief is explained to the storyboard artist and to the animator. Immediately after each of them have understood the brief, they sit with the scriptwriter to visualize the video storyline, decide on characterizations & other visual elements, and finalize on how these elements would be animated. When every thing is decided, the video script is crafted.
Step III: Scripting & Voiceover
Primarily based upon discussion, the explainer video script is crafted and sent to the client for approval. Ordinarily, a 60-seconds explainer video script contains 150-160 words. This script acts as the ‘armature’ about which the video is sculpted. On approval, the script is recorded as a voiceover, which at a later stage, is placed as a background narration in the explainer video.
Step IV: Storyboarding & Illustration
”A storyboard is a graphic organizer in the form of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion image, animation, motion graphic or interactive media sequence.”- Wikipedia
Fundamentally, storyboarding requires sketching the scenes of the video, frame-by-frame. Storyboarding is done on the basis of the final script. When storyboarding is done, it is sent for client’s approval. On approval, the storyboard goes by way of illustration (colorization), and as soon as again, it is sent to the client for approval.
Step V: Animation and Sound Effects
As soon as the fully-illustrated storyboard is authorized from the client, the animation course of action gets started. This method of course, consumes a lot of time as it is not a simple job to bring static storyboard characters/elements to life. The animation is accomplished based on the final voiceover, as a result ensuring correct synchronization in between the audio and the visual.
At some point, the animation and voiceover are integrated with each other to type the video. To this video, sounds effects are added. The sound effects improve the overall video high quality and contribute in making subtle humor.
The final video is sent for approval.
Step VI: Delivery
On approval, the final video along with its source files is delivered to the client. As per the client’s requirement, the video is delivered in ‘mov’, ‘avi’ and/or ‘mp4’ format(s). This is how the explainer video production process ends.
To Conclude
If you are preparing to get an animated video developed, then you should preserve in mind that no matter what explainer video style you pick to have for your video, the production is time-consuming. For that reason, in order to have a high-high-quality video, the production team really should be provided sufficient time to conceptualize and generate it. Pull off an amazing video and encounter its benefits!