The social media revolution has brought in significant changes to online marketing strategies. Today, the social media and the mobile media play an important role in ad campaigns. Surprisingly, email marketing is still the best marketing strategy that businesses cannot ignore. Today, there are different email marketing services available for businesses. It is not an easy task to choose the best one. Each product is good in its own way. Here is a comparison between Aweber, MailChimp and Constant Contact email marketing services.

MailChimp

With 12,000 free emails per month, 2000 email subscriptions and unlimited trial period, MailChimp offers powerful email marketing solutions for small businesses. At the same time, paid subscription starts at $10 per month for 500 subscribers. You need to pay $5 per month as you add 100-200 subscribers. You can take advantage of the pay-as-you-go pricing model. NGOs get a 15% discount as well. This tool offers numerous features like customizable email templates, intuitive interface, powerful editor and unlimited storage. Social media integration and text messaging is good. The reporting feature enables you to track and analyze the performance of your email campaigns. Deliverability rates are very high. You can add unsubscribers to your list. Integrating this system with CRM, ERP and blogging platforms is easy and effective. Top Kanban Board Tools service is very good. The site has useful online resources. For free accounts, you can use the email and chat support. Phone support is available for paid accounts.

Constant Contact

Constant Contact comes at a slightly higher price. This program offers a 60-day free trial wherein you can send unlimited emails but for 100 contacts. The paid version starts at $15 per month for 500 contacts and increases as you add contacts. You can avail 15% discount for prepaid accounts. Constant Contact offers more or less the same innovative features like MailChimp. There are more versatile email templates. Storage is free for 5 files but you can access unlimited free stock images. Reporting, social media integration and mobile marketing is good. Customer support is very good but works on week days. Email support is available on weekends. In addition, the website offers helpful resources, forums, video tutorials to optimize your email marketing strategies. The deliverability rate is pretty good. Constant Contact is strict on spam policies and you cannot add unsubscribers back to your list.