In an article called Facetagram Photo Opportunity, published in the Economist, the writer says, Instagram has proved irresistible largely because of two big trends that are transforming the technology landscape. The first is the rapid rise of the mobile internet, which is being driven by a proliferation of smartphones and wireless broadband connections. The second is the desire of people to be able to share stuff with their pals from wherever they are. These forces have already spawned a number of mobile-phone-focused social networks such as Path and Foursquare.The writer reflects, Instagram has blossomed precisely because it is cooler, less cluttered and less commercial than Facebook.
Instagram’s simple platform and focus on photos makes it the perfect app for real estate agents to share their listings. However, agents who aren’t familiar with the platform may not know what kinds of pictures to post. Simply posting a photo of your listing with the address and a description isn’t going to get much attention. You need to create a story around the listing and share multiple photos to tell that story.The easiest way to start “Instagramming” your listings is to use Instagram during an open house. Below are 7 different pictures you can take to create and share your open house story.
A “selfie” is a photo that you take of yourself. Take a selfie in your car, in front of the sign or by the front door. Caption it with something like “Excited to host an open house at 12345 Main Street.”Take a photo of your favorite room in the house. In the caption, curtidas gratis instagram your followers to imagine life in that room. For example, if your favorite room is the bathroom with the huge soaking tub, say something like “Can you imagine coming home from a hard day’s work and getting to soak in this tub? Glorious!”
Photograph your favorite outside space. Again, get your followers to imagine themselves living there. “Check out this built in BBQ. Would you love to host summer BBQs at this home?”Write or type a list of things you need to do to prepare for the open house then post a picture. This gives people an idea of the services you provide when hosting an open house. You can also share the owners to do list to educate people on how they should prepare for an open house.
Do you always bring a specific water bottle to open houses? Do you often bake cookies or bring a vase of flowers? Lay out your items and snap a photo. The caption can read something like “Here’s my open house survival kit!”If the homeowners are around, take a photo with them. Tag them and ask them to share the photo on their Instagram and to tag you!Instagram is easy to use and the perfect platform for real estate agents who are unfamiliar with social media but want to use it to market their listings. With a few clicks of your smartphone camera and some witty captions, you’re next buyer could be one of your Instagram followers.May 15, 2020